When working with TNT Post in 2008 en 2009 on employer branding we often talked on how to work social media. Frank van Os's tweet announced that TNT has formulated excellent guidelines for the employees. I am impressed.
What impressed me is that the guidelines are based on the values on which not only the corporate culture is based, but also the TNT brand. This organization is in so much turmoil and has so many employees that there are many moments of truth and a lot of things to say that may not be positive for the company. There is no way you can or should want to control it.
Any other good examples of such guidelines out there?
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